The Post Graduate Diploma in Management –in Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.

The role of a marketing professional requires a diverse skill set that includes business Management skills, creative thinking, and problem-solving. All professionals must possess leadership and communication skills, as they are charged with motivating employees. Being a Professional in marketing needs to be have strong clarities on Marketing concepts as marketing is a very significant field for any business. Marketing is about planning and executing the development, pricing, distribution and promotion of products and services to satisfy the needs of your customers. That’s particularly important to a Marketing professional today in a creative environment.

Career Opportunities in Marketing

Account Executive

Advertising/Promotion Manager

Brand Manager

Copywriter Marketing Manager

Market Research Analyst

Media Planner Production Manager

Promotions Coordinator

Business Manager

Business Development Manager

Eligibility: 

• Students must Graduate from a recognized university/Institute.
• Must have 50% + Marks in the graduation.
• 45% + for category Students
• Students must produce the  Entrance examination report.  

Objectives: The basic objectives of PGDM Prog. Are:

• To provide nation competent youth with knowledge, skills, Attitudes & Values to occupy a position in Corporate and Public Sector Units
• To impart the students latest and relevant knowledge from the field of management
• To provide opportunities to the students for developing managerial skills
• To impart develop the right kind of values and attitude to function effectively managerial position 

Assessment:

• The final total assessment of the student shall be made in terms of internal assessment and external assessment.
• The internal and external assessment will constitute separate heads of passing and they will be shown separately in the mark sheet 
• For each paper meant for institute evaluation, the ratio of marks for internal assessment in relation to external assessment shall be 70:30 
• The external assessment shall be based upon the external written examination to be held at the end of each semester 
• The case study and viva shall constitute one head of passing

Examinations: The PGDM examination will be held in six trimesters.

Standard of Passing:

Every student must secure 40% marks in both Institute Evaluation as well as Internal Evaluation

Grading System:

The class shall be awarded to the student on the basis of aggregate marks obtained by the student in all two years (Part I and II).

The award of Class is as follows: